About Us
From a humble tailor shop in Vietnam to two decades designing for top fashion houses, founder Danh Tran knew one truth: men deserved better than stiff, uncomfortable dress shirts. His vision was simple —to create a shirt that felt like his favorite t-shirt, with the look of a premium dress shirt.
The result is Buttercloth’s patented Icy Cotton® fabric, knitted from long-fiber cotton and infused with natural mint fibers. It’s softer than butter and cooler than ice.
Buttercloth has redefined comfort in menswear. Backed by Shark Tank’s Robert Herjavec, the brand continues to prove that true innovation never goes out of style.


